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TREND presents Eco-philosophy
At the Milan Salone del Mobile the company is anticipating the concept at the basis of the development of a new line of mosaics and agglomerates by supporting a series of initiatives devoted to ecological compatibility.
The Eco-philosophy will be presented in the historic Giardini Ingegnoli, where TREND is participating in the Milano Green Project in the Nido d’uomo exhibition conceived and designed by Angelo Jelmini and Patrizia Pozzi. A series of artistic installations will be exhibited, supported by the contribution of various companies and designers, and developed on the theme of the nest understood as the manifesto of the human habitat considered with an eco-bio approach. In this extraordinary open-air frame there’s a series of nest-islands in which TREND has created symbolic totems covered in mosaic and agglomerate.
The number one draw is the large green penguin, the icon-testimonial and voice of the ecological awareness of TREND, inspired by the recycled plastic animals of the Cracking Art artistic movement, standing imposingly in the middle of a nest in which three areas are developed, devoted to cooking, eating and resting respectively. Another penguin with a large egg beside it, a genuine symbol of the birth of Eco-philosophy, welcomes visitors to the entrance.
As in a garden, a series of huge leaf-shaped seats and large arches covered in mosaic and agglomerate are placed around a circular resting area, this too paved with TREND materials. The theme of the leaf reproduced here in macro proportions is not coincidental: it cites and introduces the leaf-trademark of the new TREND green collection accompanied by the effective pay-off “Green can be any colour you want”. This fantastic landscape, populated by animals and plants, is animated by TREND trees with mosaic trunks and branches that intermittently sprinkle a light vapour of nebulized water. And in homage to water, the most precious commodity of the near future, and glass, the eco material with which TREND makes its Green products, a bottle of ultra-pure Acqua Surgiva will be given free of charge to all visitors. The invitation is not to waste water. TREND will deal with recycling the glass.
We will then see TREND present at the fourth edition of Remade in Italy 2008, the most significant institutional Ecodesign event in the schedule of April design week, which presents innovative products with low environmental impact made with recycled material (paper, wood, aluminium, glass and rubber). TREND is embracing the Remade in Italy project on account of the support they provide to the firms and designers involved in the development of eco products. Among others, the Remade project enjoys the support of the Ministry for the Environment and the Lombardy Regional Authority. In this context the company will preview an indication of what will be its brand new Green offer: mosaics and agglomerates made from recycled postconsumption (bottles and glasses from domestic use).
TREND is also present at Salus per Aquam, an exhibition of design and materials devoted to well-being, in the Zona Tortona. The exhibition, designed by Studio Asia, is organized in a sequence of rooms devoted to sensoriality that are inspired to the environments of Roman spa baths: calidarium, tepidarium, frigidarium. The Water Room is entirely covered with blue Liberty, Trend’s exclusive glass collection, the Jewel Room with Aureo mosaic, the Green Room with Glamour. The exhibition, organized with the participation of a pool of sponsor companies, handles lightly and sensually the theme of environments devoted to relaxation, care of the body and the mind. TREND participates in this sensory path because they believe that research in this area can contribute to developing in an innovative way the theme of the spa, a place for well-being that is increasingly present in hotels and public and private spaces.
It is no coincidence that in its headquarters in Vicenza, the 17th-century Villa alle Scalette, with the creative contribution of Alessandro Mendini, TREND has created a spa for its employees to use. A contemporary reinterpretation of the workplace, an initiative consistent with an industrial project that never neglects the respect for and quality of life.